June 22, 2015

boz x investments

Branding and logo design for local holding company

 

A local businessman and entrepreneur contacted CO-UP to develop a brand identity along with a logo for his newly established holding company. The main concept for the brand was elegant simplicity.

The logo carries itself well without trying to be overpowering. The lower case lettering is intentional – the ‘X’ indicative of the point where 2 parties meet each other and both draw benefit. It was a real joy to work on the branding establishment of Boz X investments.

Their internal signage was manufactured by Studioworks. You can view their website here.