CO-UP / brand initiative was formed in May 2012 under the name of pneuma design.
During the first few months of operation, we quickly realised that there is a need for studios that provide more than just design services. There was a need for someone to take the initiative – to take action.
Hence, we decided to start this initiative: to raise up businesses in their specific industries.
We found that it is crucial to look at all the elements that make up a brand as a whole. For example, when designing a logo, the website resolution needs to be kept in mind, while also considering future print applications.
In the Small and Medium Enterprise sector we found a clear lack of a marketing model. This is where we connect with the majority of our clients – people who need an action plan to go with their design, but who can’t necessarily afford the rates that the advertising agencies charge.
It is truly our desire to see your businesses empowered in the market place. We take pride in what we do and it gives us great joy to see your brand succeed.